In anticipation of the imminent premiere of the character-driven comedy series “The Big Door Prize,” Apple TV+ has debuted a new trailer for the show, which will premiere worldwide this coming Wednesday, March 29.
Created by Emmy Award winner David West Read (“Schitt’s Creek”), based on the eponymous novel by New York Times bestselling author M.O. Walsh, and starring an ensemble cast headed up by Chris O’Dowd (“The IT Crowd,” “Get Shorty”), Apple TV+’s all-new 10-episode series – which premieres at SXSW this Satusday, March 11, explores how the lives of residents of the small town of Deerfield, Louisiana are upended forever when a mysterious machine arrives at the general store, claiming to be able to reveal everyone’s true potential in life. Dusty Hubbard (O’Dowd), a seemingly content, cheerful family man and high school teacher, watches as everyone around him begins to question their life choices and ambitions – sparked by the device’s printouts – and is forced to question whether he is truly as happy as he once thought. While he remains sceptical of the machine’s alleged abilities, his wife, Cass (Gabrielle Dennis), indulges in the dream that there’s something bigger out there waiting for her. Like many of the town’s residents, the couple lead relatively safe, straightforward lives until the “Morpho” machine arrived. But everything is about to change as the community is forced to reconcile with its unfulfilled past in the hopes of building a brighter tomorrow.
Rounding out the regular cast members are Gabrielle Dennis, Ally Maki, Josh Segarra, Damon Gupton, Crystal Fox, Djouliet Amara and Sammy Fourlas.
The show’s title refers to a line in John Prine’s song “In Spite of Ourselves”: “Against all odds, honey,/ We’re the big door prize”.
“The Big Door Prize” is produced by Skydance Television and CJ ENM/Studio Dragon. Read serves as showrunner and executive producer. David Ellison and Dana Goldberg serve as executive producers for Skydance Television; Miky Lee, Young Kyu Kim and Hyun Park executive produce for CJ ENM/Studio Dragon; with Bill Bost and Sarah Walker. Anu Valia, Molly McGlynn, Todd Biermann, Jenée LaMarque and Declan Lowney direct the series.
The series premieres worldwide on Wednesday 29 March with the first three episodes, with a new episode dropping every subsequent Wednesday through to 17 May on Apple TV+. In the meantime, the “Morpho” machine predicts that your anticipation for the show is about to increase tenfold after watching the trailer below.