As the Philadelphia Eagles went up against the Kansas City Chiefs in yesterday’s Super Bowl 57, the annual ‘big game’ movie spots were unleashed, with every major studio using the moment to their best possible advantage in a bid to keep everyone buzzing about their upcoming tentpole releases long after the big game ended. And every campaign did exactly as intended.
Last night brought us brand new footage from the likes of Michael B. Jordan’s Creed III, James Mangold’s Indiana Jones and the Kingdom of the Crystal Skull, Louis Leterrier’s Fast X, James Gunn’s Guardians of the Galaxy Vol. 3 and Steven Caple Jr.’s Transformers: Rise of the Beasts, as well as the hugely anticipated return of Michael Keaton in the upcoming big screen adaptation of The Flash. And, not wanting to miss out on all the action, Lionsgate also used the occasion to announce #WickWeek, which promises to deliver a host of John Wick: Chapter 4 trailers and featurettes over the course of the next five days.
2023 promises so much cinematic goodness on the horizon, as the extensive list of Big Game spots below attest to.