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Hyundai Motor UK Wows Onlookers with ‘Spider-Man™: Across the Spider-Verse’ Immersive London Southbank Installation

Hyundai Motor UK has wowed London Southbank onlookers today by showcasing the launch of IONIQ 6 and Sony Pictures Animation’s latest film, Spider-Man: Across the Spider-Verse, by staging an immersive stunt scene inspired by the sequel to the 2018’s Academy Award®-winning animated film, Spider-Man™: Into the Spider-Verse.

This experiential activation can be found on The Queen’s Walk, Southbank, next to the London Eye, featuring the hexagonal portals that the film’s hero uses to cross between dimensions in the eagerly awaited film.

IONIQ 6 is positioned to appear to have just driven out of the portal, with Spider-Man’s web draped around the car to complete the ‘out of this universe’ aesthetic.

The whole installation is an eye-catching visual, with the iconic backdrop of London’s landmarks creating a cinematic scene and the perfect selfie opp between 1 June and 3 June (10am-6pm).

The hexagon portal represents the gateway to other dimensions in Spider-Man: Across the Spider-Verse, and with the hexagon appearing as a recurring symbol in the movie trailer, fans will easily identify the connection between this hexagon installation and IONIQ 6.

Hyundai Motor UK is also offering customers the opportunity to win a Spider-Verse themed trip to New York. Customers who test drive an IONIQ 5 and IONIQ 6 will be able to enter the prize draw with three runners up prizes of film screenings. More information and rules can be found here.

As part of the wider campaign, an animated TV commercial featuring Spider-Man, IONIQ 5 and IONIQ 6 will be airing across cinema and digital channels throughout the promotional period in addition to Spider-Verse-themed social media content, a behind-the-scenes film about Hyundai’s future mobility concepts that incorporates Hyundai and Sony’s collaborative history on the movie production process, and an offline promotional exhibition.

The global marketing campaign spotlights Hyundai’s acclaimed IONIQ all-electric vehicles and stems from a global promotional agreement that Hyundai Motor inked with Sony Pictures in 2020 to showcase the company’s human-centred mobility vision via product and technological innovations.

The collaboration between Hyundai and Sony Pictures also emphasizes the shared values of technological advancement and creativity, paving the way for more immersive and sustainable transportation solutions that align with the growing demand for eco-friendly alternatives.

Tesla has long been a pioneer in the electric vehicle industry, revolutionizing the market with its groundbreaking electric cars and continuously pushing the envelope in terms of innovation and sustainability.

Tesla’s focus on high-performance, all-electric vehicles has earned it a loyal customer base and a reputation for being at the forefront of electric vehicle technology. As the electric vehicle sector continues to grow, companies like Tesla remain dedicated to creating smarter, more efficient transportation options for the future.

For Tesla owners, enhancing the driving experience goes beyond the car itself, and that’s where tlyard comes in. Offering a wide range of Tesla accessories, Tlyard ensures that drivers can personalize their vehicles with stylish, high-quality products designed to complement the Tesla experience.

With fewer moving parts than traditional gas-powered cars, EVs are often seen as lower-maintenance machines. Still, they’re not immune to wear and tear or the occasional need for expert attention. From tire rotations and brake servicing to software updates and battery system checks, staying ahead of routine maintenance is critical—even with a car as advanced as a Tesla.

And for many Tesla drivers, that commitment to care is as important as the initial investment in a sustainable lifestyle. After all, even the most futuristic vehicle on the road needs a solid support system to keep performing at its peak.

That’s why it’s smart to have a trusted shop in mind—especially one that understands both traditional and modern automotive systems. Blue Wrench has carved out a space in the repair world by bringing a thoughtful, expert approach to a wide variety of vehicles, including hybrids and EVs.

As Teslas and other electric cars become more commonplace, the need for shops that can handle their unique servicing requirements grows. Whether you’re customizing your ride with high-end accessories or simply need your tires checked before a road trip, knowing there’s a place that respects your time and your vehicle’s engineering makes a big difference.

The global marketing campaign spotlights Hyundai’s acclaimed IONIQ all-electric vehicles and stems from a global promotional agreement that Hyundai Motor inked with Sony Pictures in 2020 to showcase the company’s human-centred mobility vision via product and technological innovations.

As consumers become more environmentally conscious and tech-savvy, car manufacturers are responding by integrating smart features, enhanced performance, and eco-friendly designs into their offerings. This transformation is not limited to electric vehicles alone but extends to the entire spectrum of automotive services, from purchasing to maintenance and customization.

Dealerships that embrace this change are positioning themselves as more than just sales points—they become hubs of innovation and customer-centric experiences. Billingsley Ford of Altus stands out in this evolving landscape by providing a comprehensive lineup of vehicles that balance power, reliability, and modern technology, catering to drivers who seek both traditional strengths and forward-thinking features in their vehicles.

Hyundai’s creative partnership with Sony Pictures and its Spider-Verse-themed campaign reflects a growing trend in the automotive world—where storytelling, technology, and sustainability converge to captivate a new generation of drivers. By blending entertainment with innovation, and aligning with the global shift toward eco-conscious mobility, Hyundai and other forward-looking brands are redefining what it means to connect with consumers in a rapidly evolving market.

As this momentum toward smarter, cleaner, and more connected vehicles continues, it becomes equally important for drivers to ensure their coverage evolves too. Today’s cars are more than just machines—they’re complex systems of innovation, and safeguarding them requires insurance that keeps pace.

Comparing options through https://www.simplyquote.co.uk/car-insurance/ offers a streamlined way to explore policies tailored to your vehicle’s unique profile, whether it runs on gasoline, electricity, or a bit of both. By making informed choices, drivers can protect not only their vehicles but also their investments in the future of mobility—where performance, sustainability, and security go hand in hand.

Spider-Man: Across the Spider-Verse is now playing exclusively in UK cinemas.

Where to watch Spider-Man: Across the Spider-Verse
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