After seven years away from the release radar, Gulp — the electro-pop project from Super Furry Animals’ Guto Pryce and multi-media artist Lindsey Leven — are back with “Wildflower,” a pastel-tinged synth-pop shimmer and the latest single from their upcoming third album Beneath Strawberry Moons, out 29 August 2025 via ELK Records.
The track blends breezy basslines with sparkly synths and repeat-play melodies that throw back to childhood freedom and open skies. It draws from the same hazy palette as Goldfrapp’s electro-noir and Saint Etienne’s sugar-rush charm, but still sounds unmistakably like Gulp — a band quietly perfecting their own brand of weightless, wonder-filled pop.
Leven says of the song: “The wide sky where we live can be awe inspiring at times. This song is about growth, with a nod to motherhood and our own little wildflower. Tiny, yet somehow reaching the infinite sky.”
The accompanying video is a hand-painted, animated short by artist Eilidh Nicoll, created using acrylic and gouache over the course of a week. It’s another example of the band’s 360-degree storytelling.
Nicoll explains: “Taking inspiration from the lyrics and Lindsey’s gorgeous woodblock vinyl cover, I wanted to experiment by animating organic shapes quite loosely and instinctively in response to the music, before bringing it all together digitally. It works in a way that I hope echoes the relationship between the dreamy vocals and the electronic elements of the song.”
Wildflower follows Always So Far, Gulp’s first single since 2018, and Hope Shines Through The Haar, which arrived last month with a video by Donald Milne — the artist behind Pulp’s Different Class sleeve. Together, they preview a full-length album shaped by change: a relocation from Cardiff to coastal North East Fife, life as parents, and the rhythms of a slower, wilder environment.
Beneath Strawberry Moons was recorded between the duo’s garden cabin and Piggery Studio with bandmates Gid Goundrey (guitar) and Stuart Kidd (drums), creating a hyperlocal, low-carbon album shaped partly by the skies above. As Leven puts it: “Our main recording week fell on the week of summer solstice, and under a waning strawberry moon. On the day of mastering there was a rare great planetary alignment, or planetary parade and, on the day we signed off the album, we witnessed the lowest lying strawberry moon, another once-in-a-generational event. We’re still under that moon as we release the new single.”
Mixed by longtime collaborator Luke Abbott, the nine-track album features Rhodes piano from Andrew Wasylyk on Hope Shines Through The Haar, trumpet by Rachel Simpson, and percussion from Super Furry stalwart Kris Jenkins. It’s reflective, atmospheric, and collaborative at heart.
Gulp will play four UK dates this September with Belle and Sebastian’s Chris Geddes joining the live lineup on keys:
Fri 5 Sep – Glasgow, Glad Café
Sat 6 Sep – Dunfermline, Outwith Festival
Fri 12 Sep – Bethesda, Ara Deg Festival
Sat 13 Sep – Todmorden, Golden Lion
Formed in the early 2010s, Gulp released their debut Season Sun in 2014 via Sonic Cathedral, followed by the Morning Velvet Sky EP and 2018’s All Good Wishes, their first on ELK Records — praised by Mojo for the band’s “ability to work below pop’s usual emotional horizons.”
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