Just yesterday we compiled our favourite spots aired during the Super Bowl 2014. Rivalry between commercials arguably takes centre stage, with each 30 second ad priced at 4 million US dollars a pop, so although the Seahawks overpowered the Bronco’s, we thought it would be interesting to see exactly which commercial ruled supreme.
To cut a long story short, the exclusive first-look trailer for Transformers: Age of Extinction obliterated the competition both in terms of post-game chatter, and most importantly Intent to View. This means that more people have expressed a desire to see Transformers: Age of Extinction than any other movie, after the advertisement hit the air during the big game. The fact the trailer wasn’t officially released until after the broadcast will have impacted this, as was the case last year for Fast and Furious 6.
Captain America: The Winter Solider and The Amazing Spiderman 2 were runners up in terms of Other Intent to View and buzz volume and special attention must be drawn to Need For Speed. With the field left wide open for a car orientated movie this year, the film scored a touchdown, seeing a massive uplift in terms of Intent to View and Buzz volume after it’s TV spot was shown during the Super Bowl.
Facebook Movie Pages also reaped the benefits from said publicity spots with huge increases in likes. Noah scored a 20K increase in likes after it’s spot aired during the Super Bowl, regardless of the fact the spot had already been officially launched a few days earlier.
Another worthy mention is the soon-to-be-released Robocop, which, despite not airing a spot during the game itself, trailed the film in the pre-game warm up, saving some serious cash. Despite taking a more economical route, the film amassed the best part of 20.5K likes on Facebook after the spot aired.
To see exactly who came out victorious or with their tails between their legs we’ll leave you with this Super Bowl 2014 infographic below. Let us know which spot piqued your interest the most.